PROJECT BRIEF
Design a digital Annual Report (PDF format) for a company of your choice and then publish it on Issuu.com (a digital publishing platform). The final deliverable will be a 24+ page Annual Report that combines text, images, and data visualization to record a selected company’s corporate activities, including the performance highlights and financial information.
APPROACH
Choosing Ralph Lauren as my company, I developed a classic Americana-inspired, luxurious design influenced by rich textures and the spirit of New York City. Drawing heavily from tartan felt fabric and serif typography, I created this annual report cover to reflect the company’s overall performance from the previous year, including financial highlights and key achievements. All imagery and information were sourced from the Ralph Lauren website.
The final document is 30 pages, plus a cover, and was published on Issuu.com, a digital platform for sharing reports and publications.
