PROJECT BRIEF
Create a 30 second social media video advertisement for a favorite product of your choice. Make sure that your video has a single powerful message. Your goal is to make the entire class buy the product or click to learn more. You may pick the product of your choice (limit 1 per class), but you will be given category of people for which you must target and develop the visual style for.
APPROACH
I created a 30-second social media video advertisement for Dunkin' targeted specifically at athletes. My goal was to craft a high energy and visually engaging ad that would inspire athletes to purchase a Dunkin' product, specifically focusing on an energizing and convenient option that supports their active lifestyles. This ad was created completely in Adobe After Effects with the exception of editing graphics using Adobe Illustrator.