Project Brief
The project brief is split into two sections. In Project 1, design a family of identity systems based on your chosen brand: either Seven Deadly Sins or Six Core Virtues. Building on the work from Project 1, select three of the four sub-brands (visual identity systems) developed earlier and adapt them into packaging designs. To expand each visual identity system, add elements such as a secondary color palette, secondary typeface, and imagery (illustrations or photos).Approach
For this project, I focused on designing sub-brands for bagel products under the parent brand "Six Virtues." The target audience for these products includes health-conscious foodies and breakfast enthusiasts. To maintain consistency across the packaging, I created a set of sticker assets that were used across all designs. This motif creates an engaging relationship between the design and the consumer. The three packaging designs I created include a jar label, a take-out box, and a cheese round wrapper.
THE VIRTUES: Courage, Justice, & Wisdom
It takes courage to enjoy spicy foods, and this jalapeño jam definitely brings the heat. Spread this berry and pepper mix on your favorite bagel.
Wisdom takes time, just like aging cheese. This sharp-aged Swiss is great for bagel sandwiches, omelets, and more.
The theme of the campaign centers around clean eating and food justice. Everyone deserves to know what they’re eating, and this campaign aims to help make the food system more transparent and sustainable.
